Shopify Masters

How This Direct to Consumer Brand Disrupted the Cookware Industry

Episode Summary

In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.

Episode Notes

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. 

For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruption

Tune in to learn