In this episode of Shopify Masters, we will hear from Gamal Codner on how he tested his business idea, scaled with digital ads, and why mentorship is important.
When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market.
For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validate