In this episode of Shopify Masters, Joe Cornfield of Vitaly shares how he’s formulated a marketing framework that curbs the company’s dependence on paid advertising while diversifying into emerging strategies with subscriber SMS texts and TikTok videos. Below he shares five tactics for building a resilient marketing strategy that’s less reliant on Facebook and Instagram ads.
This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.
Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series.
For more on the episode and tips: https://www.shopify.com/blog/vitaly