Shopify Masters

How XO Marshmallow Used Community Building to Grow Their Business

Episode Summary

From early days at farmers’ markets to their current ecommerce success, XO Marshmallow has embraced the concept of community to grow their company.

Episode Notes

Tune into this episode of Shopify Masters to learn: 

• How XO Marshmallow generated the initial buzz for their business using PR and traditional media. 
• How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. 
• The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. 

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast