Shopify Masters

Is Crowdfunding The Right Move For Established Brands?

Episode Summary

On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund. In this episode you'll learn: 1. How they used Kickstarter to come up with their own product idea. 2. How they A/B test their Facebook ads. 3. When to use Facebook ads and when to use Instagram ads.

Episode Notes

On today’s podcast you’ll learn from an entrepreneur that successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not crowdfund.

In this episode you'll learn:

  1. How they used Kickstarter to come up with their own product idea.

  2. How they A/B test their Facebook ads.

3. When to use Facebook ads and when to use Instagram ads.