Shopify Masters

Lessons in Scaling

Episode Summary

Becoming one of the fastest growing companies in your category.

Episode Notes

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else.

Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices.

Here are the lessons he learned as he scaled the size of his team and his advertising spend.

Tune in to learn

• How this brand reached 7-figures in their first year by doing things that did not scale
• How to do market research by talking to sales associates at retail stores
• How your average order value affects your advertising strategy

Show Notes: https://bit.ly/2DoxFyQ