Shopify Masters

Liquid Death’s $1 Billion Anti-marketing Strategy

Episode Summary

Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.

Episode Notes

Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.

For more on Liquid Death and show notes click here.