Shopify Masters

How This Data Scientist Used Market Research to Launch A Successful Fertility Business

Episode Summary

In this episode of Shopify Masters, Amy Divaraniya of OOVA shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.

Episode Notes

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.  

For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast  

Tune in to learn 

• How the pandemic shifted the market in their favor 
• The challenges of being a female founder 
• A data scientist's approach to asking the right questions when doing market research