Shopify Masters

How to Bring a Viral Product to a New Market

Episode Summary

Gillian Gallant saw Paper Shoot Camera on TikTok and convinced its inventor to let her distribute the product in North America. Here’s how she did it.

Episode Notes

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution