Shopify Masters

Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2

Episode Summary

In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand's first product, with insights on formulation, package design, and scaling production. Learn how Bushbalm found production partners and worked through its production challenges to land deals with major retailers.

Episode Notes

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc
 

David Gaylord, the co-founder of Bushbalm will share the product development learnings of: 

• Ideation for their first hero product 
• Finding the ideal production partner and  how they work with chemists 
• Incorporating data and marketing trends into product development 
• How to  manage large orders from retail partners 

For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast