Shopify Masters

Secrets To Building A Referral Program That Actually Works

Episode Summary

Learn the powerful PR strategies that Pluto Pillow used to connect with journalists, and secure mentions in the press to make their first sales.

Episode Notes

Tune into this episode to learn: 

• How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. 
• How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.
• Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital funding

For more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast