Shopify Masters

Selling to Businesses by Partnering With Their "Stack"

Episode Summary

How to create win-win situations with complementary service providers.

Episode Notes

In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships.

Alon Tamir is the founder and CEO of Studio Proper: maker of beautiful hardware accessories that enable great Apple technology experiences for individuals and businesses alike.

Tune in to learn

• What is an industrial designer and how much does it cost to work with
  one
• How you can get burned from a partnership
• How to transition your site to attract more B2B customers

Show Notes: http://www.shopify.com/blogs/blog/proper-b2c-to-b2b