Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Selling to Generation Z: Why This Company Launched a Sister Brand

Episode Summary

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.

Episode Notes

In this episode of Shopify Masters, you’ll learn how an established company recognized a new type of customer buying their products and decided to create a completely separate brand to serve their emerging customer base: teenagers.

Show Notes: http://www.shopify.com/blogs/blog/knixteen-selling-to-generation-z