Shopify Masters

Soft-launch Strategies That Lead to Immediate Sellouts

Episode Summary

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

Episode Notes

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

For more on Kloo and show notes click here.