On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: 1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. 2. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.
In this episode you'll learn:
How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.