Shopify Masters

How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

Episode Summary

Somos co-founder Miguel Leal uses popular dishes from restaurants to inspire the CPG company’s line of Mexican meal starters and condiments.

Episode Notes

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.

To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends