Shopify Masters

How an 85-Year-Old Company Expanded into DTC

Episode Summary

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. The new generation of owners explains how they made the move.

Episode Notes

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.