Shopify Masters

Stop Competing on Features: Reimagine Your Entire Product Category Instead

Episode Summary

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

Episode Notes

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

For more on T3 and show notes click here.