Shopify Masters

The One Data Insight That Doubled This Brand’s Sales

Episode Summary

In this episode of Shopify Masters, Randy Williams of Tally & Twine shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.

Episode Notes

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis. 

For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn: 

• The process of designing and finding the right manufacturers 
• How data analysis helped to double Tally & Twine's sales 
• Why having a mindset that's open to challenges and failures is essential for scaling