Shopify Masters

Launching A Niche Business with $500

Episode Summary

In this episode of Shopify Masters, we speak with Jason Wong on why he decided to launch Doe Lashes, the research he did to find customer pain points, and how he launched with around $500 and in a matter of few a days.

Episode Notes

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. 

For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing 

Tune in to learn 

• What research you should do to determine if a business is viable 
• What it means to focus on functions and features rather than your company’s brand 
• Why it’s a mistake to ask for influencers to post about your product in exchange for the product