Shopify Masters

The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed

Episode Summary

On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: 1. How to find out what product features your customers care about. 2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals.

Episode Notes

On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right.

In this episode you'll learn:

  1. How to find out what product features your customers care about.

  2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel).

3. The tough lesson this entrepreneur learned when he blindly trusted professionals.