Shopify Masters

Why an MBA Was Important for This Entrepreneur

Episode Summary

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

Episode Notes

Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.

Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba

Tune in to learn

• Why you might want to get an MBA before starting your business
• What is a brand book and what needs to go in a brand book
• How do you measure that you are making progress with building your brand