Shopify Masters

The Formula for Building a Cult Favourite Skincare Line

Episode Summary

In this episode of Shopify Masters, we chat with Julie Clarke of Province Apothecary on how she turned natural remedies into a cult-favorite skincare brand that's loved by Gwyneth Paltrow and Vogue magazine.

Episode Notes

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Tune in to learn: 

• Julie's journey of turning home remedies into a natural skincare line with a cult following
• How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29
• Why content marketing played a vital role in scaling the business

For more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot