Shopify Masters

The Future of DTC: Funding Strategies and Using AI

Episode Summary

Founder Matthew Scanlan shares why he’s still optimistic about funding consumer businesses through venture capital and alternative forms of debt.

Episode Notes

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI.

For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing

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