Shopify Masters

The Growth Strategy HVMN Used to Scale Beyond Their Niche

Episode Summary

On this episode of the Shopify Masters podcast, we sat down with Michael Brandt to discuss HVMN’s growth strategy, including perfecting their market positioning, brokering partnerships that pay off, and educating customers through marketing.

Episode Notes

Tune in to learn: 

• The right questions to ask in customer feedback sessions to inform product development and positioning.
• Building a waiting list of 33K email subscribers before launching their second iteration of Ketone-IQ™.
• The process behind productizing a technological breakthrough.

For more on HVMN and show notes: https://www.shopify.com/blog/hvmn?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast