Shopify Masters

The Marketing Strategy That 10X Their Sales In 18 Months

Episode Summary

In this episode, you’ll learn from an entrepreneur who created a ‘10x marketing strategy’ and managed incredible growth despite the pandemic

Episode Notes

In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. 

For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing  

Tune in to learn 

• How to transition from side hustle to a full business 
• How the pandemic affected their business but found ways to adapt 
• How this entrepreneur consistently invests in their employees' training