Shopify Masters

This Leather Maker's Journey From Basement to Seven Figures

Episode Summary

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

Episode Notes

While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.

Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer

Tune in to learn

• The key components for product photos that lead to conversions
• The most important question to as in a post-purchase survey
• Which channel for micro-influencer marketing to focus on and why