We chat with YouTube veteran and athleisure apparel designer Cassey Ho to hear how she's navigated the challenges of building a direct-to-consumer brand from scratch.
In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way.
For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast