Shopify Masters

The Pillar Approach: Turning a Twitch Show Into Months of Content

Episode Summary

How this company produced one of the biggest online festivals ever and turned it into a source of content that keeps on giving.

Episode Notes

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform.

Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments.

Tune in to learn

• What is pillar content and how it can allow you to create content specific for each social media platform
• How to put on an online festival for your business
• How focusing on B2B customers can improve your product for all types of customers

Show Notes: http://www.shopify.com/blog/kitbash3d-pillar-content