Ghia was one of the first non-alcoholic spirits companies in the US. Founder Melanie Masarin shares what it took to launch a business in a category most people had never even heard of.
Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.
For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category