Hearth Display ran a unique pre-order system with extensive beta testing to prove to investors that its customers were willing to pay for its product.
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.
For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch