Shopify Masters

How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching

Episode Summary

In this episode of Shopify Masters, Kevin Lee and Kevin Chanthasiriphan of immi share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback.

Episode Notes

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startup
For more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

Tune in to learn 

• How they built a private community thousands of people even before launching their product 
• The 6-figure inventory setback that almost ended their business 
• The dangers of catering content too much towards your demographic