Shopify Masters

The ROI of Hiring a Creative Agency to Build Your Brand Identity

Episode Summary

Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start.

Episode Notes

Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start.

Topics we cover:

1. Why it’s critical to nail down your branding, early.
2. How to work with a creative agency to figure out your brand identity.
3. How to design a product that balances form and function.