Shopify Masters

This Legacy Brand’s Next 100 Years is Inspired by Its Past

Episode Summary

In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed.

Episode Notes

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.

https://www.shopify.com/blog/belstaff-building-after-100