Shopify Masters

What You Need to Know About Token-Gated Commerce

Episode Summary

Alex Danco, Shopify’s Director of Blockchain and Systems Thinking, explains how businesses can start implementing token-gated commerce.

Episode Notes

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce