Shopify Masters

What 'Community First' Really Means for a DTC Company

Episode Summary

Tim and Nick West built Bandit, a New York–based running apparel company, inspired by a strong community of runners in their city and beyond.

Episode Notes

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community