Shopify Masters

When it Comes to Traffic, Less is S'More

Episode Summary

Edoughble is not your cookie-cutter cookie dough company. On today’s (delicious) episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic.

Episode Notes

Typically, the more traffic you get, the better, especially when you make delicious edible cookie dough. But Edoughble is not a cookie-cutter company. On today’s episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic.

Topics we cover:

1. How to approach people to survey them in person.
2. How to figure out your branding and messaging.
3. How to focus on more qualified traffic.