Shopify Masters

Why Fit Matters More Than Form or Function

Episode Summary

Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else, fit.

Episode Notes

Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else, fit.

Topics We Cover:

1. How to iterate your product design.
2. Why fit is more important than form or function.
3. How to manage an ambassador team.