Shopify Masters

Why QwerkyWriter.com Focused On Early Adopters First

Episode Summary

In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product. In this episode you'll learn: 1. How to manage all the feedback you’ll get when running a Kickstarter campaign. 2. Why you want to go after the hardcore early adopter demographic first before promoting your product. 3. What should you do if you encounter copycats.

Episode Notes

In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product.

In this episode you'll learn:

  1. How to manage all the feedback you’ll get when running a Kickstarter campaign.

  2. Why you want to go after the hardcore early adopter demographic first before promoting your product.

  3. What should you do if you encounter copycats.