Shopify Masters

Why This Entrepreneur Launched... Without Their Flagship Product

Episode Summary

On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first.

Episode Notes

On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first.

Topics we cover:

1. The downside of launching a smaller product before your flagship product.
2. How to determine which differentiators matter to your core customers.
3. Product photography tips for amateur photographers.