Shopify Masters

How This Dinnerware Brand Grew Through Influencer Gifting

Episode Summary

In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.

Episode Notes

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting 

Tune in to learn 

• Why this brand envisions itself first and foremost as a tech company 
• How to protect yourself against missteps when you are developing physical products 
• The benefits of focusing all your marketing efforts on just one city at a time