Shopify Masters

Why This Plant-Based Business Went After Low-Hanging Fruit

Episode Summary

In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers.

Episode Notes

In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers.

Topics we cover:

1. How to avoid becoming a me-too company.
2. How 'personas' can improve your messaging and marketing.
3. What it means to go after low-hanging fruit.