Shopify Masters

Why You Need to Get on the Phone When Selling a High-Ticket Product

Episode Summary

Sell a transformation, not the product.

Episode Notes

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels.

Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing.

Tune in to learn:

• How to find your first 100 customers and what you what you should try to learn from them
• Why you need to sell your customer’s transformation instead of your product
• Why it’s so important to get on the phone with customers especially when you have a higher ticket product

Show Notes: http://www.shopify.com/blogs/blog/edit-stock-cold-phone-call